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About Us

The reThink Wood initiative is a coalition of interests representing North America’s wood products industry and related stakeholders. The coalition shares a passion for wood products and the forests they come from. Innovative new technologies and building systems have enabled longer wood spans, taller walls, and higher buildings, and continue to expand the possibilities for wood use in construction.

reThink Wood is not an organization; it has no staff. Representatives from funders and partner associations such as the Binational Softwood Lumber Council, Forestry Innovation Investment and the Softwood Lumber Board work with key delivery agents such as WoodWorks, American Wood Council and the Canadian Wood Council.

To learn more about reThink Wood and our key messages, read our message platform.

Contact Info

Please direct all comments, questions and media inquiries to:

Wood Resources

Learn more about our industry partners.